I had no idea blogging could be a successful career, did you?
At first my blog, maybe like many of you bloggers out there just started out as a hobby, kind of a spur of the moment thing that you enjoy doing. But now, for me is way more than just a hobby.
Blogging has turned into my ambition to build a successful business. I still have a long way to go, and I'm going to do my best and never give up on providing quality content for my readers. For some it's hard to get people to engage with your blog, for others it's a sinch, but for EVERYONE it's a matter of process and nothing in the blogosphere happens all at once.
I would like you to come along with me on this journey of discovery and hope you have just as much fun as me along the way of finding out how to engage audiences in a meaningful conversation about a specific niche, which for me is about books. But I'll cover more on this gushy stuff later because now we have to get into the review.
'The Million Dollar Blog'
I've picked up a few tips here and there books about bringing traffic to your website/blog and several articles on the same thing, but none other than 'The Million Dollar Blog' has shown me the two things that are most important in blogging and they are; the true value of putting yourself and your heart and soul into the content you publish for everyone and choosing a niche (a specific topic's sub-genre is the best way I can think of how describe a niche for those of you that might not know).
Yes, it is true that the technical side of blogging (SEO to name one) is important, and the book does hit on it a little but that's not the main point of it. If I were to just take one major point from 'The Million Dollar Blog' that all bloggers out there should know is that you need to show who the person is behind the blog in order to create trust between you and your readers.
I'm going to admit straight away that I'm not an expert at blogging or writing for that matter. I like to feel like I'm an expert and that's the first step in actually becoming an expert at the things you truly enjoy doing with all your heart which in my case would be reaching out to people and spreading the love of books and knowledge.
The Million Dollar Blog has helped me to realize that these goals are able to come true for me and for sure would be the same for any aspiring blogger out there. I've only truly been writing with attention to the quality of my content and seriously improving my writing and blog layout in this book blog since the end of December 2016.
Since then the blog has gone through so many improvements and I've seen about four times the amount of traffic since reading The Million Dollar Blog. It's amazing what has happened and I sincerely hope that you all can continue supporting my endeavor to create a place where people from all over the world can come to enjoy reading about anything to do with books and knowledge.
Some of the other good things in The Million Dollar Blog for bloggers and business owners...If you're a business owner whether small or big or content marketer The Million Dollar Blog has a lot to offer you too. Natasha Courtenay-Smith shows you how important quality content is for owners of businesses to increase sales by at least a fourth of what you already have. The reason why is content, and most importantly, YOU.
You are the most important part of your blog. It's called personal branding. Your blog won't draw much engagement no matter how much content you put in your blog unless you write it as if you were talking to a friend. Structure, of course still matters along with the language and correct grammar that you should be using.
Each chapter of The Million Dollar Blog focuses on a specific action that can and will make your blogging more successful if you implement it. In my opinion there is not one word wasted in this book. Each word is crafted to get you thinking about how you can insert these blogging essentials for a successful blog.
While we're talking about each chapter and the book as a whole I want to mention that Natasha Courtenay-Smith probably went through so much work and time to write this book because in each chapter there are between 2 to 8 interviews from successful bloggers/blogs such as Zoella or one of my favorite, Back to the Movies which is anything and everything about movies. Exciting!
You might think that having five interviews smack in the middle of the chapter takes away from the flow of the writing but seriously it's seamless and each question of the interviews are both catered to the interviewee and the chapter's topic.
The interviews are actually one of my favorite parts of the book because you can tell how important having your own identity is from each of the different bloggers/blog points of view. Not only that but you can see how other people have made their blog a success.
I suggest having your phone, laptop or computer with you while reading The Million Dollar Blog and looking at each and every blog that Courtenay-Smith mentions. It'll help you to picture and get a feel for how each blog has its own personality which IS the blogger's personality.
Some final thoughts about The Million Dollar Blog...
It's true that anyone can blog. Maybe some of you out there are moms, teachers, athletes or practically every other type of person out there. Many of you blog about your own personal interests or the professional field that you work in. It's even possible that all of you out there that blog can build a successful business through your blog, and maybe you already have.
But if you haven't and you're sort of losing your blogging mojo then I suggest for you to read The Million Dollar Blog. If you haven't even started a blog then I suggest you do even if it's just for fun! Who knows, it might turn into a million dollar blog someday.