Yes, right now I’m here at my keyboard typing to you. Yes, YOU, that’s right. If you’re reading this post you are most likely trying to come up with ideas on how to engage better with amazing content with your regular and new blog readers.This is something that seems difficult, but with time, effort and a few ingredients for success you can almost easily overcome this obstacle.
I’ve been at this serious blogging thing for over eight months now and sometimes I still find it hard to come up with ideas for my next post. I question myself ‘Why are you having such a hard time, Matt? It shouldn’t be that difficult!’
Truthfully, it can be difficult to find just the right topic for a post that will attract the right audience. That is one of the trickiest parts of the whole blogging thing. You’re not just writing for yourself, but also all the people interested in the topic you write about as well as all the people that have access to the world wide web.
As a blogger, you have to reach out to your audience as if you were talking face to face with them. Your content has to be catered specifically for the people you want to engage with. That absolutely means that you must be consistent in the message you want to send to your readers and you must write with heart.
Find what kind of content your audience engages with the most.
How do you find out what your audience likes to read about in your posts?
For me, it's been a morphing creature that I'm still trying to figure out. One suggestion for you is to always keep in mind that your audience is always changing and growing and let's face it, sometimes decreasing or staying at a plateau. Of course, we always want our followers to increase, that’s why it’s so important to pay attention to your niche. Also, think about why your readers come back to your blog.
Is it because of the way you write? Or the pointers you give them? What could it be?
How do you find out why readers are coming back?
1. One way is to experiment with the types of posts you write. One week you might have a wishlist, the next might be a review, the next a ‘how to’ and so on. Do this for a few months and see how your audience reacts to your posts.
Through the statistics your analytics provide, you should be able to tell which of posts engage better with your audience, but be sure to change the kinds of posts you write once in awhile. Of course, change the type of post you know doesn’t do too well and replace it with something else to see how it performs. Be creative with it and try something new, but be sure not to lose your voice.
2. Get out there in the community. Start conversations about particular topics in forums and social media to find out what your potential followers are talking about. I personally love engaging in BookAholic Cafe and Ben's Business Book Club on Facebook and various discussion groups on Disqus. This is another way you can bring traffic to your site as well by mentioning your site to others you chat with (notice I didn't say advertise).
You might be able to skim some new post ideas from these forums or groups. Just be sure to take notes of the ideas you get from these conversations so you don't forget them later.
3. Look at competitor's posts in the same niche to see what they're talking about and how they structure their posts. This is just to get a few ideas of what you might post. It's not like you're going to copy their post word for word. Take an idea, change it up a little, then add your own twist to it.
While you're browsing your competitors’ pages it's also a good idea to see what layout works well for them. You could borrow some ideas of people with more experience than you.
4. If you've got an idea try searching Google and Google Trends to see how your idea is trending. On Google Trends, you can even compare two topics over time. It's one of the best tools out there.
5. Just ask. When someone comments on one of your posts or sends you an email just ask them a casual question such as: What brings you back to my blog every time?
Gage their answers wisely and maybe write a mini post on a forum to see how well it engages with the audience.
6. Provide your readers with something they cannot find anywhere else or something that is much better and more thorough than your competitors.
There are loads of blog posts out there with some of the same content just said in a different way. You need to do your very best to create something unique that no one else has ever thought of. In order to do this, you must write with heart.
Write with heart
This tip comes from my heart. People love to read about other’s life stories and in order to connect with readers you've never met with in person, you need to give them your heart first before they open up to you.
Humans are amazing lie detectors. We're naturally built, some better than others, to be able to tell whether someone is being less than truthful. People can tell whether you're genuine or not, even through the words you write on the screen. Readers won't come back if they know you're being misleading.
I strongly urge you to start writing with heart for your next post. See how much of a difference it makes on your traffic then let me know in a few weeks or month.
As a blogger or writer, you have to find the best way to connect with your audience. From personal experience, it's best to combine all of these tips I've given you today while implementing an ever changing strategy. Keep up to date with what's going on in your niche.
By all means, add to this list and share your thoughts in the comments section.
But the most important step to include in your writing is your heart. Without heart there is no feeling, therefore your readers will not get the full benefit of your content.