I hope you enjoy the review and pick up the book somewhere. Enjoy the picture of my daughter too!
Yes! 50 Scientifically Proven Ways to Be Persuasive
By: Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini
The chapters in 'Yes!' are clearly laid out giving you 50 scientifically proven ways to be persuasive just as it promises in the sub-title of the book. The 50 chapters are on average 3 or 4 pages long and are concise in giving you the persuasion tip and how it could be possibly used in a few different situations.
I would say I found about half of the tips to be applicable in my daily life and the other half I could possibly learn from or use in future situations.
You may think from just looking at this title that this book is only for business marketers or managers, but I found it particularly helpful in situations such as talking to my students, or even trying to convince my wife to let me buy a home theater sound system that I have been wanting to buy for a long time.
And you may be worrying about having to memorize 50 different persuasion techniques. Well, I wouldn't worry about that because some of the techniques are somewhat repetitive, which isn't a bad thing since our brains are wired to remember things that we hear, read or see over and over.
The authors and researchers did a fantastic and thorough job of putting this together for anyone ranging from housewife or househusband to used car sells person all the way even to the president of the United States. You'll definitely learn that if you use the right tools when persuading someone that you can, unbeknownst to them, persuade them to do what you desire.